Applied the fundamentals of layout, typography, and responsive design to create a HOMEpage for a HYPOTHETICAL LOCAL cold press juice bar.
My vision was to establish LiquidLab as the premier service for suburban dwellers who are interested in maintaining a healthy life and balanced diet. My strategy was to convince the dwellers, who want to maintain a healthy life and balanced diet, to start a juice plan because LiquidLab will tailor juice selections based on their taste and health goals.
WIREFRAME
Above the fold, I designed the header with a hero image layered over a background to capture a multi-faceted setting. Below the fold is a layout using white space to create a harmonious flow and to bring focus to each section on the page.
Between the sections, the order of content alternates horizontally to create balance. The footer is clean with a simple newsletter form, navigation, and social media links in a horizontal layout.
STYLE GUIDE
Antonio is the selected header typeface because of it’s compressed form and bold display. Manrope is the body text because of it’s geometric and semi-grotesque structure that reads well at a small scale.
The color scheme is black and white, because I am letting the fruit and vegetables displayed in the homepage to bring color. Hypothetically, LiquidLab juice bottles are clear with a transparent LiquidLab sticker in white text pasted vertically. The in-store cups are also clear with the LiquidLab logo printed horizontally in white.
