Portfolio
LIQUIDLAB
Applied the fundamentals of layout, typography, and responsive design to create a HOMEpage for a HYPOTHETICAL LOCAL cold press juice bar.
My vision was to establish LiquidLab as the premier service for suburban dwellers who are interested in maintaining a healthy life and balanced diet. My strategy was to convince the dwellers, who want to maintain a healthy life and balanced diet, to start a juice plan because LiquidLab will tailor juice selections based on their taste and health goals.
WIREFRAME
Above the fold, I designed the header with a hero image layered over a background to capture a multi-faceted setting. Below the fold is a layout using white space to create a harmonious flow and to bring focus to each section on the page. Between the sections, the order of content alternates horizontally to create balance. The footer is clean with a simple newsletter form, navigation, and social media links.
STYLE GUIDE
Antonio is the selected header typeface because of it’s compressed form and bold display. Manrope is the body text because of it’s geometric and semi-grotesque structure that reads well at a small scale.
The color scheme is black and white, because I am letting the fruit and vegetables displayed in the homepage to bring color. Hypothetically, LiquidLab juice bottles are clear with a transparent LiquidLab sticker in white text pasted vertically. The in-store cups are also clear with the LiquidLab logo printed horizontally in white.
