UPDATED THE DIGITAL loan application THAT HELPS borrowers GAIN QUICK ACCESS TO FINANCING OPTIONS THAT THEY NEED.
Objective was to make the application more on brand and seamless for the borrower to complete the application. The old application was functional, but lacked design that made the experience easy and up to date. I created 1.5 and 2.0 designs for different time tables of how we are going to update the application.
1.5 DESIGN
Being the quick update version, the page layout stayed the same, but the questionnaire section was redesigned. My approach was to simplify the interface and experience, and refine elements of branding. New typography is used for the questions, iconography is added to steps that list button options, and the progress bar is moved to the bottom edge of the navigation bar. Another noticeable change from the old application is that questions that list button options, the buttons are now consistent with input fields, rather than with the continue buttons.
2.0 DESIGN
This is what the creative team and I envision the application experience to be. The application is stand alone with no value propositions down the page. Additional brand presence with the soft blue background makes the fields and buttons pop. Having the avatar at the top forms a human connection between the product experience and user.
